As more of a consumer discretionary spend, Eventbrite will require time to return to over 100 million paid tickets, but people around the world will be hungry to go back to in-person events after a year off. Its focus on self-serve frequent creators has the potential to get the company through this recovery time by reducing costs while strengthening a key segment of its user base.Įventbrite's 2019 financial results show what the company is capable of. The company's steady increase in paid tickets point to Eventbrite's resiliency in remaining a platform of choice among creators and consumers. Once remaining in-person restrictions are removed and consumers feel comfortable returning to venues, paid ticket volume will increase, helping Eventbrite's revenue. The key, then, is the number of participants per event.

This indicates many of the creators who left the platform weren't contributing many events. In 2019, 98% of creators signed up on their own, so this strategy makes sense.ĭespite nearly a third fewer creators in 2020, the number of events proved close to pre-pandemic levels. To that end, Eventbrite put renewed focus around its self-serve business in lieu of its sales channel. Eventbrite seeks to fulfill their needs by evolving its platform to reduce creator reliance on other tools. These creators operate using a number of different software. The new strategy focuses on the segment of creators who host events on a frequent basis, usually monthly.Įventbrite generated over two-thirds of its 2020 total ticket fees from these frequent creators. They revised Eventbrite's growth strategy in light of the pandemic. To their credit, Eventbrite's management team is not idly waiting for the recovery. As a result, Eventbrite stated it's in a position to meet its anticipated cash needs for at least the next 12 months, while event activity slowly ramps up. Exiting the fourth quarter, the company's total assets were $795.7 million with $505.8 million of that in cash and equivalents.

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